Med Leaders

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Med Leaders: Mediterranean Business

Coming Soon: Med Leaders is MED.TV’s flagship business programme.
Dedicated to growth businesses and scale-ups, it spotlights the entrepreneurs, founders, and investors driving economic success across the Mediterranean. Through country round-ups, category spotlights, news, and discussions. Med Leaders explores business trends with a focus on innovation and digital transformation.
Stay ahead with insights from the region’s most dynamic industries.

WHY we will launch Med Leaders

The issue:

  • There is burgeoning economic growth in the Southern European Mediterranean basin, and it’s outperforming Northern Europe.
  • This market growth is powered by scale-ups that are innovating to transform their business sectors
  • However, there is a communications gap when it comes to shining a spotlight on enterprise in Southern Europe.
  • The pan-European business channels have greater focus on general corporate and macro-economic news, but not on highlighting the scale-ups that are driving category innovation.

WHERE we will be broadcasting it

BROADCAST COVERAGE

  • 160M free to air viewers a
  • SKY Italia line up, Hotbird satellite, cable, FAST and IPTV
  • 90% penetration of satellite and IPTV networks
  • 94% penetration of 5* hotels in Europe

 

WHO will be watching it?

01-who will be watching

The resolution:

At Med Leaders we believe in celebrating these dynamic growth businesses. 

We want to act as a like-minded catalyst and add value to these businesses through…

  • relevant content 
  • thought leadership
  • new ideas and innovations
  • facilitating connectivity 
  • encouraging regional collaboration

 

 

 

 

 

 

 

 

 

 

 

 

 

Owners, founders, and entrepreneurs who…

  • are 35-55
  • are male and female
  • are time poor/schedule busy
  • are driven by growth, profitability and innovation
  • consume business news, current affairs, docs and sport
  • engage with shorter content bytes during the week but more in-depth content at weekends
  • need content that adds value to their knowledge
  • are agnostic as to where that content originate

HOW we will deliver Med Leaders

1) Via reputable business news anchors

2) In a state-of-the-art studio

3) With a robust editorial structure

Contact us