Med Biz
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MedBIZ: Mediterranean Business
MedBIZ is MED.TV’s flagship weekly business programme, airing every Sunday at 9 PM.
Dedicated to growth businesses and scale-ups, it spotlights the entrepreneurs, founders, and investors driving economic success across the Mediterranean. Through country round-ups, category spotlights, news, and discussions, MedBiz explores business trends with a focus on innovation and digital transformation.
Stay ahead with insights from the region’s most dynamic industries.
WHAT is MedBiz?
MedBiz is MED.TV’s flagship weekly business programme, airing every Sunday at 9 PM on Med.TV.
Dedicated to growth businesses and scale-ups, it spotlights the entrepreneurs, founders, and investors driving economic success across the Mediterranean. Through country round-ups, category spotlights, news, and discussions, MedBiz explores business trends with a focus on innovation and digital transformation. Stay ahead with insights from the region’s most dynamic industries.
WHY have we launched MedBiz?
The issue:
- There is burgeoning economic growth in the Southern European Mediterranean basin, and it’s outperforming Northern Europe.
- This market growth is powered by scale-ups that are innovating to transform their business sectors
- However, there is a communications gap when it comes to shining a spotlight on enterprise in Southern Europe.
- The pan-European business channels have greater focus on general corporate and macro-economic news, but not on highlighting the scale-ups that are driving category innovation.
WHERE we will be broadcasting it
BROADCAST COVERAGE
- 200M free to air viewers and 10m subscribers
- SKY, Hotbird, and TIVU through satellite, cable and IPTV
- 90% penetration of SKY and IPTV networks
- 94% penetration of 5* hotels in Europe
WHO will be watching it?
The resolution:
At MedBiz we believe in celebrating these dynamic growth businesses.
We want to act as a like-minded catalyst and add value to these businesses through…
- relevant content
- thought leadership
- new ideas and innovations
- facilitating connectivity
- encouraging regional collaboration
Med.TV APP DOWNLOADS
- Marketing budget invested to drive an initial 500k links through to MedTV
- Target of 500k engagements by the end of year 1
- Target of 500k app downloads by the end of year 2
Owners, founders, and entrepreneurs who…
- are 35-55
- are male and female
- are time poor/schedule busy
- are driven by growth, profitability and innovation
- consume business news, current affairs, docs and sport
- engage with shorter content bytes during the week but more in-depth content at weekends
- need content that adds value to their knowledge
- are agnostic as to where that content originate
HOW we will deliver MedBiz
1) Via reputable business news anchors
2) In a state-of-the-art studio
3) With a robust editorial structure
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